Those old enough to remember the unforgettable catchline in this famous ad will probably feel their mouths watering just as they did 40 years ago when this mama beckoned them in TV commercials and print ads to nosh to their heart's content with the magic words, "You don't have to be Jewish to love Levy's real Jewish rye." This framed, excellent condition poster has a 29" x 45" image of one of surely the most beloved of pop culture icons hovering over the sliced rye bread and pastrami. Overall, including frame, measures 32" x 48". This is a piece of nostalgia that is so good, you could plotz.